Get your pencils sharpened boys and girls, because it’s time for the first edition of Blogger 101! Today I’m schooling you guys on media kits. I get tons of questions about what to include in a media kit, how to make one, etc. And I’ve got tons of answers for you guys! Keep reading for my media kit checklist.
For those of you who don’t know, a media kit is a really important tool when pitching yourself to brands. It’s basically a summary of you, your blog and your personal brand. Think of it as a resume, blogger style!
When reaching out to a brand, I always attach my media kit so that the brand team can take a deeper look at who I am, and what my blog is all about! It’s something that can set you apart from other bloggers, that exudes professionalism and something that can really impress a potential brand partner. Here’s everything you should include in your media kit.
NAME, BLOG NAME + LOGO
Brands get lots and lots of blogger proposals every single day, so it’s important to make it clear that your media kit is yours. First things first, the top of your media kit should include your name, blog name + logo. I also have my email and clickable icons to my social channels. You can make clickable icons on Keynote and save as a PDF. The icons will still be enabled!
SHORT PERSONAL BIO + BLOG SUMMARY // MISSION STATEMENT
Next, give a bit of background on yourself, the lady (or guy!) behind the blog! Explain who you are, why you started your blog, and what your blog is about, overall.
Create a mission statement. That is, a few sentences about what you want your blog to mean to people. Tell the brand how and why you’re using your platform, wether it be to inspire young girls to be themselves, help people find clothes they can afford, etc.
Show your soul a bit, because brands want to know that you’re authentic and genuine!
SOCIAL MEDIA + BLOG STATISTICS
Include your social media follower count(s), your Instagram analytics (screenshots are great and brands always ask for them) and your blog readership numbers! If you have a business Instagram, you can find analytics by clicking the little bar graph in the top right corner of your profile page.
As far as blog readership + statistics, you can find everything you need, from demographics to monthly viewers, using Google Analytics.
HIGH RESOLUTION IMAGERY
Okay, let’s get to the good stuff. Pick your favorite images to really SHOW a brand what you can create! I like to include a variation of images…headshots, travel photos, lifestyle images, etc.
LIST OF SERVICES YOU OFFER
Here is where you decide what you’re able + willing to offer to brands. Do you like making YouTube videos, or would you rather not have to listen to your voice on camera? Create a list of services that you’re willing to provide.
Video is not my strong suit, so my media kit focuses more on blog posts, look book shoots, and Instagram posts.
RATES // PRICES
Pricing, pricing, pricing! This is one of the trickiest, and the most important, aspects of your media kit. Blogging is a relatively new industry, so there aren’t any set rules as far as what your posts should cost. My best advice here is to sit down and factor in the amount of time + resources that go in to creating your content. Then, take a look at your follower count + engagement numbers (AKA the amount of likes // comments you receive). Once you land on a price you think is fair, start pitching to brands. You’ll be able to narrow down the right price through trial and error of brands either rejecting or accepting your rates!
DESCRIBE YOUR READERS
Of course, you should list your readers’ demographics : where they’re from, how old they are, etc.
But more than that, describe the type of gal who follows you. Get to know your readers, via Instagram lives, blog comments, etc. You want to paint a picture of the real people who are following you, and give the brand an idea of who you’re able to reach with your content!
PREVIOUS BRAND PARTNERSHIPS + PRESS FEATURES
Pick a few of your favorite past partnerships, and include them in your media kit! Brands like to see who you’ve worked with in the past.
If you’ve been featured in the press, be sure to include links! This can be anything from being in a magazine to guest starring on your friend’s podcast.
Here is an example of one of my old media kits! I’ve whited out what I wrote, because, of course, you’ll want to make those parts your own! I make my media kits on Keynote, but you can also use Photoshop.
Please let me know if you guys have any questions on ANYTHING related to media kits! Happy to help 🙂
REVOLVE GIFT CARD GIVEAWAY!
To kick off our last month of Summer, I’ve teamed up with a group of bloggers
to give you a chance to win an $800 REVOLVE Gift Card!
To enter: complete the steps in the rafflecopter below. The more steps you complete,
the more entries you receive, and the better your chance at winning!
This giveaway runs until Tuesday, August 21st at 12am PST
Winner will be announced here. Good Luck! *this giveaway is in no way sponsored by REVOLVE.