I was going to share a “new” brand with you guys today, until I realized that this brand, And Other Stories, was founded in 2010. How was that EIGHT years ago?! Doesn’t it feel like 2010 was yesterday? Someone agree with me in the comments below so I don’t feel super old.
Old lady vibes aside, let’s chat about And Other Stories! Like I said, the brand was founded in 2010 by a small group of creatives from Paris, Stockholm and Los Angeles. Today, these cities are the locations of their three design ateliers, each with their own unique vision + style. Paris creates pieces that are romantic and feminine, while Stockholm skews more modern and minimal. And of course, Los Angeles designs styles that are bright and creative, much like the spirit of this city I love so much.
I love And Other Stories because they’ve truly created something for every gal + every style. Unlike many other retailers, though, you’re not left scrolling through hundreds of pages. And Other Stories is a curated collection of apparel, shoes, swimwear, jewelry and accessories.
Another major plus?! This brand is committed to discovering sustainable solutions to producing + shipping their pieces. You can even recycle your old clothes at any And Other Stories store, with their textile recycling program. You can read more about this totally rad initiative HERE. Keep scrollin’ for my current faves!