I’ve always had an interest in brands that contribute to the greater good, but after I discovered fashion’s polluting power, I made it my mission to make Trendy Chickadee a place to find brands you can feel good in and good about wearing. One of my all time favorite sustainable brands is Free Bella Swimwear! And boy oh boy, did they throw some facts at me that left my jaw on the floor. You ready?!
As I’ve mentioned before on my Instagram, fashion is the third largest polluting industry in the world, and the second largest consuming industry of our precious water resources. Let that sink in for a minute… When I first found this out, I was absolutely sick to my stomach. How can something like fashion, which isn’t even necessary to life [ like energy, water, food is ], be making such a huge negative impact on our environment?!
Fashion consumes 1.5 to 2.4 trillion gallons of water per year. That could fill 48 billion bathtubs. Not freaking out yet?! There’s more. It takes 700 gallons of water to make one cotton tee. That’s enough for one person to drink for 900 days. Still nothin’? Here’s the real kicker. Eleven hazardous chemicals identified as a threat to human + environmental health are used in the normal fabric dyeing process. I know what you’re thinking…ew! If you still aren’t convinced about fashion’s negative impacts, check out the full details here.
If you’re anything like me, you’re probably feeling surprised and even a bit sad right now. Buuuut, there’s hope! So many brands are working towards a more sustainable way to make cute clothes, and Free Bella is at the forefront. While most swimwear is made from polyester [ which requires the use of fossil fuels…big no no! ], Free Bella uses recycled poly from plastic bottles and nylon from fishing nets in the ocean. Almost all of their materials are sourced locally, and they’ve been careful to screen each part of their supply chain to ensure safe and fair labor conditions for everyone involved in the manufacturing process. Yay!
What I love so much about Free Bella is their complete transparency with their customers. On their website, you can find everything you need to know about how, why and where your suit was made, and even why it’s priced the way it is. As you’ve probably heard me say before, fashion industry markups are ridiculous high [ can you say “rip off”?! ], and every company should be responsible to let their consumers know how their products are made and priced. Plain and simple. Keep scrollin’ for some photos featuring Free Bella I shot with Hanna during our stay at the Ace Hotel in Palm Springs. I’ll be posting a few more Free Bella looks soon, too, so stay tuned! Xx